The grocery store model is: buy, sell what you can, and throw out the rest.
Average fresh produce waste is greater than 30%. It's not just the produce itself, either. It's the box it came in. It's the truck that brought it to the store. In most cases, it's all the chemicals used to grow it. It's the wasted refrigeration, the staff time. It's just a ton of waste.
To stay the course through our journey to zero produce waste, we made a point to stay connected to the environment, local farmers, and all the wonderful members of our community who shared our vision.
What we found was that like-minded people were as happy to reach across the divide as we were. Local farmers, allied businesses, customers. We started to work together to create an alternative, regenerating business model.
We lowered food miles, reduced plastic packaging, starting composting, and basked in all the mutual moral support.
At the same time as our food waste was going down, we saw our Wanigan organic basket deliveries going up.
Thanks, everybody. We couldn't have done it alone :)
If you are interested in starting deliveries with Wanigan, it's easy to sign up now and get your second basket free.
Wanigan is a plant-powered organic & local food company that conveniently delivers really fresh assortments of organic veggies, fruits, juices, smoothies and snacks right to your door.