A few years ago, we put on our creative originator hats to reshape our organic home delivery business. We knew the average grocery store had more than 30% produce waste.
We wanted zero waste.
How could we redesign our business model to achieve zero waste? At the same time, how could we continue to improve quality and raise our customer experience even higher?
We knew we had more leeway with oddly shaped vegetables. Bent carrots are often unacceptable for mass grocery store shelves but at Wanigan our customers appreciate and enjoy the randomness that a typical organic farm can offer. This gave us a head start, as what was considered waste elsewhere, was useful and desirable at Wanigan.
To go further though, we needed to get creative.
So, at our Vegquarters in Brampton we built a certified kitchen and juice bar, and bought 2 dehydrators, a slow juicing machine and 2 smoothie blenders. We developed recipes that, alongside our new equipment, would use gentle preparation methods to maximize nutritional benefits and minimize food waste. Fruits or veggies deemed unsuitable for our deliveries, like items that were too small, too large or too ripe could be transformed into 100% plant-based nutritious foods.
Order juices and smoothies for home delivery
We launched a line of cold-pressed juices, real food smoothies, salads, wraps and spreads. With the dehydrators, we introduced nutrient-packed greens powders and fruit snacks with ingredients that were 100% pure.
Wanigan made Raw Orchard Mix is available for home delivery
Elsewhere, we started treating our greens like cut flowers so we could extend their life and keep them vibrant. We handled each plant with extra care, and stood them stem down in water, so they would stay properly hydrated. Now customers tell us time and time again that our produce lasts way longer than what they buy from a typical grocery store.
The next step was to figure out what to do with any spoiled fruit or trimmings from our kitchen...
Wanigan, a plant-powered organic & local food company, conveniently delivers really fresh assortments of organic veggies, fruits, juices and smoothies right to your door.